Category: Advertising

Pirelli World: L for Lifestyle

1/31/2022

Pirelli from A to Z. On the occasion of the 150th anniversary of Pirelli, the company magazine "World" asked writers, designers and illustrators to describe with a letter of the alphabet the values that guided Pirelli over the time. I illustrated the letter L for "Lifestyle" since Pirelli has always been identified with a style, an elegance, a way of interpreting the times that goes far beyond the tyre manufacturing - it produced raincoats and swimsuits among other things. I also tried to portray the continuity between the city of Milan today, a leading, dynamic global center, and the city at the time of Pirelli's foundation in 1872.
Thanks to AD Teresa Bellemo/Rivista Studio!

Camera Nazionale della Moda Italiana: Including diversity

12/20/2021

Illustration for the "Including Diversity" Talk 2021, part of a broader project by Camera Nazionale della Moda Italiana which aims to promote inclusion and diversity in the fashion industry. Among the participants are the main Italian and international fashion companies and speakers from the world of fashion and culture.
Thanks to Alice Volontè and Andrea Vigneri for the art direction!

Nike Coaching: Use uncertainty to your advantage

9/15/2021

Latest series of illustrations for Nike Coaching about how to embrace uncertainty and use it to your advantage.
Author Marygrace Taylor says you can’t avoid the unknown, but you don’t have to let it take you  off your game!
Thanks to AD Brian Bantog, as always.

Teatro Metastasio: Festival of performing arts

8/11/2021

Poster illustration made for the upcoming season of Contemporanea Festival of performing arts in Prato, Italy.
Thanks to AD Francesco Marini!

Nike: Managing food cravings

5/20/2021

Two illustrations for Nike Coaching about how to manage food cravings and the need of unhealthy comfort foods. Thanks to AD Brian Bantog, as always!

Nike: Turn a setback into a fast forward

4/7/2021

Two illustrations for Nike Coaching about the way we deal with setbacks. Mental-performance coach Carrie Jackson Cheadle explains how we can even use them to our advantage. Thanks to AD Brian Bantog, as always!

Brandman University: Go ahead with school, not back to it!

3/3/2021

Video animation made for Brandman University, part of a broader campaign targeting working adults and continuing-education learners. The university offers innovative programs to balance education, career, and family.
Below are some scenes from the video and the storyboard I designed.
Thanks to Carla Morano and Polish Branding!

Nike: The power of the brain

1/14/2021

A couple of illustrations for Nike Journal about training and psychology: a tired mind can weaken your performance, but there are ways to keep your physical energy up even when your mental energy is low.

Nike: See it happen to make it happen

11/19/2020

Latest illustrations for Nike.com about the importance of visualization as a go-to performance enhancer. Visualizing yourself crossing the finish line or acing a job interview might just be the key to reach the goal.
Thanks to AD Brian Bantog, as usual!

Ogilvy/Goleador: Italy national football team

10/8/2020

A few months ago I worked with Ogilvy on a fun project for Goleador sweets: some illustrations based on the best goals scored by the Italy national football team in recent years.
The images became framed posters, part of a promo kit for influencer marketing.