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Roche: Brand Book

Five illustrations for Roche's "brand book", a print and digital publication to be distributed to employees and external partners as a guide to express and visualize the Roche brand. The project addresses five strategic brand attributes: brave, led-by-science, lasting, empathetic, open-minded.
Art Director: Simona Ceccarelli
​Year: 2017-2018
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Brave. Pioneer in healthcare
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Led by science. Illuminating the way for others
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Lasting. Thinking in generations
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Empathetic. Patient-centered purpose
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Open-minded. Decentralization and diversity as a strength


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