Roche: Brand Book

Five illustrations for Roche's "brand book", a print and digital publication to be distributed to employees and external partners as a guide to express and visualize the Roche brand. The project addresses five strategic brand attributes: brave, led-by-science, lasting, empathetic, open-minded.

Art Director: Simona Ceccarelli
​Year: 2017-2018

Brave. Pioneer in healthcare

Led by science. Illuminating the way for others

Lasting. Thinking in generations

Empathetic. Patient-centered purpose

Open-minded. Decentralization and diversity as a strength

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